A well-defined content marketing strategy can enhance brand awareness, generate leads and also drive sales. Experiment with the best content marketing practices to increase engagement, bring about more conversions, and also gain traction.
There goes a famous saying – “Customer is the King” and it does hold true for almost all industry verticals. In rapidly changing times like the one we are living in, understanding the customer requirements and formulating the appropriate marketing strategies is the key to success. More so, in the emerging technically innovative fields such as the blockchain and cryptos that are still in their nascent stage and to make deep inroads in almost all fields, crypto start-ups and budding blockchain companies have to focus a lot more on crypto content marketing. It is not just on conventional advertising practices that the blockchain companies should spend more on but also try and generate highly personalized content and valuable experiences to create a niche in the competitive market.
In this blog piece, we would take a look at the importance of content marketing for blockchain companies, some effective content marketing strategies, and the benefits of staying on track with the chalked-out crypto content marketing plans for blockchain companies.
Content marketing and its importance for Blockchain Company
Content marketing can be a key crypto marketing strategy to drive the demand among clients for the products and services offered by the crypto company. It pertains to the art of creating and distributing the most valuable form of content to attract, engage and also retain potential crypto clients into long-term customers.
Designing and implementing the right content marketing plan can help your crypto brand make the right noises to attract attention and generate leads and sales. Turn to crypto content marketing as research proves it to be a highly result-oriented technique of endorsing your crypto business to the potential cryptocurrency investors willing to make good profits from their investments. The crypto content market techniques can generate the right value set and define your brand’s goals. Moreover, crypto content marketing strategies rank much higher than conventional advertising techniques in meeting the marketing. The risks of failure with regard to crypto content marketing are also much lower than a lot of other marketing strategies such as paid advertising.
Benefits Of A Well-Thought Out Content Marketing Strategy
Studies and research reports reveal the great significance of interactive and dynamic, personalized content to attract, engage and also impact consumers. With the interactive content, your crypto brand can capture more of viewers’ attention and also help them engage actively with your brand. Users can access the complete experience of tapping, swiping by interacting with your content rather than just watching or reading it passively if you focus more on creating interactive crypto content.
We will dive deeper into the benefits of a well-designed content marketing plan for your crypto business to scale many more times.
Cost-benefit of Crypto Content Marketing
Generating content for your marketing purpose can be quite a cost-effective method of reaching a greater number of potential customers. The cost of promoting your crypto business through well-defined content is much less than many conventional methods. Moreover, you could make your content rank higher in search engines with a smart optimization strategy, thereby resulting in greater leads and higher clicks.
Even after a certain period of time, you could make minor changes to some of the information in the content and maintain its higher rankings in search engines. This is a more affordable way of boosting the crypto brand’s rankings than engaging in the PPC. Not only is PPC an expensive endeavor but it does require a lot of effort too to maintain a good PPC campaign for your crypto business.
Content Marketing Holds More Relevance
If you want your investment into the crypto business to be more rewarding then spend on content marketing. It is an incredible marketing strategy that holds great relevance to keep your crypto brand be a name to reckon with in the field. More content posts on your website would have more chances of attracting customers. Despite the time period on which your content is posted, you can derive value from it and not incur any costs too.
Boosts Website Traffic
Undoubtedly, content is one of the best ways to rank your website higher in search engines. The results that your interactive content can yield are quite powerful in terms of the leads and conversion rates as compared to traditional marketing techniques such as PPC. Quality content can not only engage customers but also help in retaining them and lead to more organic search traffic on the crypto website.
Beat the competitors
Design your content marketing strategy in the most effective manner to differentiate your crypto brands from the plethora of existing crypto businesses vying for consumers’ attention. Through a well-defined crypto content marketing plan, convey your brand’s vision and mission and weave a story that can make your company stand above the competition. Influence your customers to stay invested in your product and service offerings through a convincing content marketing plan.
Helps in Expanding Customer Base
Effective crypto content marketing, including proper search engine optimization, can take you to the top of the search engine results and place your brand as the winner with context to retain your old customers while also increasing your existing customer base. For this reason, focus more on creating interactive content that encourages users to take action on your content and also provides ample reasons for your visitors to spend more time browsing through your website.
Helps in Lead Generation
Crypto content marketing strategies combining the best SEO techniques can boost the traffic to websites and also push up leads. The chances of conversation rates of consumers also increase with the growth of website traffic. Visitors converting due to content marketing are also of great value for your crypto brand. Research shows that content marketing generates 3x more leads than other conventional forms of marketing. Furthermore, combining the best SEO into a content marketing plan can drive leads, cut down expenses and also result in a greater return on investments (ROIs).
Proven Crypto Content Marketing Tips
Cryptocurrency has taken off in a big way, capturing the interest of several coin investors and businesses that launch new currencies and bring forth new crypto-related applications to the world. However, the crypto market is witnessing the emergence of several players, making it increasingly difficult for the existing and new crypto brands to carve a niche for themselves. Hence, formulating a smart content marketing strategy should be the prime marketing goal for crypto companies to get the desired attention in the expanding space.
If you are among crypto brands that understand the importance of having the best crypto content marketing plan but are unsure of how to leverage the high-quality content to generate leads and convert customers then these tips will help you. Find below the most effective crypto content marketing tips to get your crypto company right on track and tap into every possible lead generation opportunity.
Provide Content marketing To Add Value and Not Hype
The cryptocurrency market is pioneering and budding, providing content marketers with several lucrative opportunities to explore its new facets and plan their content around diverse range of interesting topics. However, sometimes the content marketers stick to the already- popular writing crypto subjects and focus repeatedly only on themes that are an old piece of news. This can lead many potential crypto investors and business partners to lose interest very soon. Users in the crypto world may also lose out on relevant information by not having any access to valuable content about new technologies and blockchain applications.
A lot of articles flooding the internet are simply variations of the already-written themes of cryptocurrency. Moreover, the crypto brands promise every benefit to their users for their new product offerings without taking the effort to design content marketing strategies around these pioneering technologies that make them distinct. As a result, the lack of clear differentiation from the already existing brands is what makes it the crypto company difficult to engage new customers and stand above the rest of the competitors.
So, crypto businesses should spend more time on strategizing their content that can include differentiating points for your coin products, services in an interesting and easy-to-understand manner.
Instead of using hyperbole or jargon, try to keep your content in a simple manner. The best ranking crypto contents on technical inventions have been those which have been explained in the simplest terms. Also, ensure that every claim and assertions made by your crypto content should have some piece of explanation or a data to go with it. Have visual data charts, infographics or even comparison tables to go with your content.
Create content unique to your brand and that users can relate with your offerings. Formulate content marketing strategies that are explanations of the innovative technological applications that you especially focus on and help customers get familiar with your offerings and create a unique value proposition.
Make Your Content Visually Appealing With Interesting Aids
Creating visually appealing content is the best bet for your crypto company. Combining relevant text information with visually attractive charts, graphs and tables can customer retention and aid your brand messaging by as much as 7x.
Research shows that the lack of visuals in the content copies can often make people forget most of what is being told by you. In fact, only 10% of people tend to remember content that has no clear visual to go with the web copy.
The use of infographics is shown to have a greater impact on the crypto brand’s messaging, with reports proving that it earns 3x likes and shares than any other type of content!
Content marketers trying to get a clear messaging for your brand can also try using featured image article summaries that can create visual impact and attract more engagement. Viewers are known to click and engage on content with visual headers.
Video contents also help crypto companies to claw their way to visibility in the crowded, expanding cryptosphere and earn more leads than normal content copies.
Reports show that around 59% of business executives favor video content over simple, non-video text copies, and featuring video content on the landing page of a website can lead to increased conversions by around 800%!
Connect Your Content to a Larger Funnel
Ideating crypto content is the first step for generating leads, but connect your high-quality crypto content to a larger funnel by providing your leads know the exact steps to follow and driving them to take appropriate action on your proposal.
For example, crypto companies into coin mining tools can generate leads with more clever content marketing rather than simply putting a CTA such as “Buy Now”. Create follow-up content for your leads to elaborate on your offerings. Provide a valuable piece of content that does not act like a boring sales pitch.
Monitor your content to analyze how it converts into leads at each buyer stage. Use custom URL parameters to track the conversion data of your content and understand the tactics that deliver the best performance. Hence, track the content closely and design your strategy over time to get better results from each page you develop.
Creating simple buyer stages and tracking the buyer journeys segmented by the type of clients and customers you wish to attract and convert is the key to getting success on conversions.
Hire the best content marketing agency
Mastering the art and science of crypto content marketing overnight can be a difficult task. Hence, hire an expert content agency that can take care of your content strategy and market the content in the right manner, while leaving you with enough time to focus on running your business. It is important for every crypto brand to take the help of an experienced and skilled content marketing expert in order to increase the visibility of their sites, generate band awareness, optimize performance and get the desired popularity. With the help of a content marketing agency, one can take their websites to the top of the search engine listings.
Look for a reliable content marketing company, that can employ the right mix of tools and techniques to drive a steady flow of targeted traffic to your website and make it popular without taking your focus off achieving the core objectives of your business.
The most important thing is to choose the right content marketing company with extreme care. Any mistake in hiring a content agency may bring in more trouble for you and your website may end up being blocked by search engines. Look for a professional and dependable crypto content marketing firm to promote your website effectively.
Evomantra as your crypto content marketing partner
Hiring the services of a professional and dependable crypto content marketing agency will help you in boosting the organic search for your crypto brand, enhance visibility, and improve its overall crypto company’s performance over time. Leverage the best in class, quality crypto content marketing services from our content gurus and generate organic web traffic and leads for your crypto brand.
Smart content marketing strategies and effective web marketing campaigns are key tools in getting a crypto business ahead in the burgeoning crypto market space. Those looking to make their web portals secure enhanced visibility can strike gold by hiring services of our proficient content experts. People with expert knowledge of content practices at Evomantra can deliver the best solutions to give your crypto business an edge over your competitors in the virtual space.
Hence, hire the most proficient, able, and expert content marketer for enabling your crypto company to establish a strong foothold in the still shaky and competitive crypto world. Shoot up the visibility of your website and earn from its popularity by resorting to smart content writing and marketing tricks.
Get in touch with us for all your crypto content marketing requirements now!